Sentra, the platform that puts you in real control of your promotions
Manage entries, validations, anti-fraud, incentives, issues and reporting from a single platform built specifically for promotions. More control, more traceability and a better experience for both the brand and the participant.
It's not just technology. It's promotional control, properly designed.
Sentra is TPH Marketing's own platform for managing promotions with a centralised, secure and operational view. Built specifically for promotional campaigns, it lets you control everything from the user's entry to receipt validation, incentive fulfilment, customer service and real-time results.
Specialised in promotions
Built from the ground up for real promotional campaigns, not adapted from a generic CRM.
Designed to control every stage
Entries, validation, anti-fraud, incentives and issues, all in one environment.
Part of the TPH model
Connected to our validation, customer service, logistics and reporting teams.
Launching a promotion isn't the hard part. Staying in control is.
Many promotions become complex as participation grows, issues arise, receipts need validating, fraud needs detecting or you need to understand what's working. Without a platform built for this, management becomes fragmented, visibility drops and the brand loses its ability to make decisions.
Everything a promotion needs, connected in a single platform
Participant registration
User sign-up with traceable consents.
Configurable forms
Fields and validation rules tailored to each campaign.
Receipt upload
Receipts, codes and proofs of purchase.
Entry validation
Automated rules plus manual review when needed.
Personal area
Status, history and messaging for the participant.
Cashback
Automated refunds with status tracking.
Prize draws
Audited random selection that can be notarised.
Winning moment
Time-based mechanic with prize control.
Winning codes
Controlled generation, distribution and redemption.
Gifts and experiences
Inventory, allocation and tracked delivery.
Messaging and issues
Conversations per entry and internal escalation.
Dashboard and KPIs
Real-time metrics with segmentation.
A platform designed to support the entire life of your promotion
The user signs up and enters
Optimised landing page and a form tailored to the mechanic.
Uploads a receipt or proof of purchase
Quick and easy upload from a mobile.
System and team validate
Automated rules and human review where required.
Checks their status
Personal area with clear traceability and messaging.
The incentive is fulfilled
Cashback, gift or experience, fully tracked.
The brand follows the campaign
Real-time reporting and quality KPIs.
Instant visibility for better decisions
Sentra provides a real-time reporting layer so you can keep your finger on the pulse of the campaign, monitor the quality of entries and understand what's happening at every moment. It's not just about seeing data, but about having the context to act better.
- Trends by date and mechanic
- Segmentation by available variables
- Indicators by promotion type
- Bespoke KPIs for each campaign
Because a well-designed promotion also needs to be protected
Sentra includes dedicated mechanisms to validate entries and detect suspicious behaviour. This protects the promotion, prevents misuse and ensures incentives reach the right people.
Receipt verification
Proofs of purchase validated against configurable rules.
Proof-of-purchase control
Detection of duplicate, generated or fraudulent receipts, emails or documents.
Behavioural patterns
Real-time analysis of unusual activity.
Manual review
Specialist managers who resolve cases individually.
Blacklists
Global and campaign-specific blocks.
Sentra also connects your promotion with your channels and systems
WhatsApp, bots, automated payments and CRM integration, so your promotion goes beyond participation and connects with your sales and customer relationship processes.
WhatsApp integration
Sentra can integrate with WhatsApp to make entering easier, answer questions, trigger automated messages and support users throughout the promotion on a familiar, highly responsive channel.
- More direct participation
- Less friction
- A channel close to the user
- Useful communications
Promotional bots
The platform can work alongside promotional bots to automate interactions, answer FAQs, guide participation and scale activations without losing control or traceability.
- Automated flows
- Instant answers
- Real-time support
- Built for high volumes
Automated payments with Bizum
For cashback or monetary incentive promotions, Sentra integrates with automated Bizum payment flows to speed up reward delivery with a fast, convenient and modern process.
- Faster cashback
- Instant experience
- Less friction in fulfilment
- Automated incentives
Integration with your CRM
Sentra can connect with the client's ecosystem to integrate the promotion with their marketing and customer relationship processes, making it easier to put data to work within a wider strategy.
- Connection with internal processes
- Better use of data
- Promotion–CRM continuity
- More value for marketing
Salesforce, HubSpot and more
Adaptable to integrations with Salesforce, HubSpot or other client systems, always focused on ensuring relevant information flows in a useful, orderly way that fits the brand's operations.
Sentra doesn't just manage promotions. It connects them to the channels, payments and systems that make them more valuable for your brand.
A clear experience for the user
The platform isn't only designed for better management. It's also built to give participants a seamless experience. From registration to checking the status of their entry, Sentra enables a clearer, more trustworthy and better-supported relationship.
Technology built to operate securely and with full traceability
Sentra is designed to manage promotions with strict criteria for security, segregation and access control. Its technical architecture helps protect each client's information and keep operations orderly and traceable.
Dedicated servers per client
Isolated environments to reduce risk.
Segregated databases
One promotion, one database.
Role-based access
Granular permissions for each profile.
Consent traceability
A complete history of each user's acceptances.
Built-in data protection
Security embedded in operations, not bolted on afterwards.
GDPR-aligned
Designed to operate within the European framework.
One platform, many ways to activate a promotion
Sentra adapts to different promotional mechanics without losing control or operational consistency. This allows TPH Marketing to design bespoke campaigns without relying on disconnected solutions.
The difference between having software and having a platform built for promotions
- Built for real promotions
- Connected to validation, support and reporting
- Adaptable to multiple mechanics
- Designed for receipts, incentives and issues
- Integrated with TPH operations
- More end-to-end control and traceability
- Less promotional specialisation
- Greater reliance on parallel processes
- Less operational control
- Limited adaptability to real-world complexity
- Costly custom integrations
- Fragmented traceability
Technology works better when it's connected to everything else
Sentra's value grows because it's part of the TPH Marketing ecosystem. The platform integrates with our validation, customer service, legal, logistics, gifting and reporting teams to turn technology into a real execution advantage.
What your brand gains with Sentra
More control over the campaign
More real-time visibility
Lower fraud risk
A better participant experience
More organised management
Greater ability to optimise
More security and traceability
More value from every promotion
Frequently asked questions about Sentra
Sentra is TPH Marketing's own platform for managing promotions end to end: participation, validation, anti-fraud, incentives, customer service and real-time reporting, all in one environment.
If your promotion needs control, it needs a platform built for it
Sentra helps TPH Marketing deliver promotions with more visibility, more security and better decision-making. Proprietary technology designed for real campaigns and connected to everything that makes a promotion work.