Promotions designed to increase sales in a measurable way
We create campaigns that drive purchase, improve conversion, and increase rotation through a precise combination of mechanics, incentives, technology, and execution. More sales, more control, and clearer visibility on real impact.
Not every promotion sells more
Many promotions generate visibility or engagement, but they don't always translate into actual sales. When the mechanics do not fit the product, the incentive does not have commercial logic or the experience is poorly resolved, the campaign loses strength and the investment yields less than expected.
Lots of participation, little incremental sales
The promotion generates noise and registrations, but sales do not move at the expected pace or in the correct mix.
Promotions poorly aligned with the product
The mechanics do not fit with the purchasing cycle or the category, and the incentive is diluted before generating impact.
aaaIncentives that do not push actual purchase
Attractive prizes in appearance that do not activate the behavior that the brand needs in its business.
Little visibility on business impact
Without actionable reporting, it's hard to know what works, what to scale, and where the true return is.
It's not just about activating a campaign. It's about moving business.
At TPH Marketing we understand increased sales as the result of a well-designed promotion to influence purchasing behavior. That may mean attracting new buyers, boosting trials, increasing frequency, accelerating turnover, improving sell out or increasing average ticket, depending on the case.
More proof
Reduce the barrier to entry and get the consumer to try the product for the first time.
More conversion
Convert interest and consideration into actual purchase with the right mechanics and incentive.
More rotation
Accelerate the release of the product at the point of sale and improve the sell out of the category.
More recurrence
Turn the first purchase into a habit with incentives designed to repeat, not just to capture.
Sales go up when each piece of the promotion is well thought out
A sales-oriented promotion does not depend on a single element. It depends on how the mechanics, incentive, channel, user experience, validation and tracking are combined. TPH Marketing works on this combination so that the campaign is not only attractive, but also commercially effective.
Business objective
Define with the brand what the promotion has to move: trial, volume, rotation or recurrence.
Promotional mechanics
Choose the format that best activates that objective in the specific category and channel.
Incentive
Select the prize or return with commercial logic, not just for apparent attractiveness.
Activation channel
Decide where and how to communicate to impact the buyer at the moment of decision.
Technology and validation
Sentra and validation processes to ensure traceability, control and anti-fraud.
Participant experience
Clear, mobile-first and frictionless flow to avoid losing conversions along the way.
Reporting and optimization
Read performance in real time to adjust what's working and scale results.
Each sales objective requires a different lever
Not all brands need the same thing. In some cases the barrier to entry must be reduced. In others, reinforce recurrence. In others, move stock, launch a reference or give more strength to the point of sale. TPH adapts the promotional architecture to the type of growth it wants to provoke.
Encourage product testing
Remove the perceived risk so that the consumer decides to try it for the first time.
Activate immediate purchase
Create urgency and a clear reason to buy now, not later.
Increase volume per purchase
Move the consumer from small to large format or from one unit to several.
Strengthen multi-purchase
2x, 3x or sections mechanics that reward buying more in the same basket.
Speed up rotation
Push the product output on shelves and improve the sell out of the category.
Reactivate buyers
Re-impact customers who already know the brand and have stopped buying.
Increase average ticket
Combine products, formats or references to increase the value of each purchase.
Reward recurrence
Strengthen the habitual buyer to consolidate habit and protect quota.
There is no single way to sell more
TPH Marketing combines different mechanics depending on the type of product, channel and commercial objective. The key is not to use the most attractive promotion, but the one that converts best in that context.
Safe Gift
Guaranteed prize mechanic that activates massive participation and real conversion.
Cashback
Refund of part of the amount to push a trial or repeat purchase.
direct gift
Immediate reward linked to the purchase, ideal to speed up the decision.
Giveaways
Aspirational mechanics for campaigns with a high component of notoriety and participation.
winning moment
Prizes distributed at specific times to activate purchases throughout the campaign.
winning codes
Validation by unique code printed on product or packaging for mass promotions.
Promotions per ticket
Prize conditional on the upload and validation of the actual purchase ticket.
Multi-purchase promotions
Mechanics that reward buying several units in the same basket or campaign.
Points or accumulation
Balance systems that reward volume and recurrence over time.
Hybrid combinations
Architectures that mix mechanics to respond to several objectives at the same time.
The right incentive not only attracts: it helps sell more
The incentive must respond to commercial logic. It can be monetary, physical, experiential or aspirational, but its function is not only to attract attention, but to activate the appropriate purchasing behavior and reinforce the fit between product, consumer and promotion.
Monetary incentives
Bizum, transfer, cards or returns with validation and anti-fraud.
Physical gifts
Curated product and end-to-end logistics to reinforce purchase and brand perception.
Experiences
National catalog and ad hoc experiences that raise the perceived value of the promotion.
Trips and incentives
Premium rewards for campaigns that need maximum motivational force.
Buyback incentives
Prizes conditional on a second or third purchase to build a real habit.
The promotion also sells by how you live
A campaign can lose effectiveness if the engagement process creates friction. TPH designs clear, mobile-first experiences aimed at facilitating participation, understanding of the mechanics and validation of the user so as not to lose conversions along the way.
Promotional landing
Clear, mobile-first design with the mechanics and incentives well explained from the first scroll.
Form
Only the necessary data, real-time validation and GDPR compliance by default.
Ticket or code upload
Agile loading with OCR, code or serial number validation depending on the mechanics.
Validation
Automatic and manual review with defined criteria to ensure the quality of participation.
Personal area
Participation status, assigned prize and next steps always visible to the user.
Messages and tracking
Automated communication at each milestone to keep the participant base informed and active.
More sales yes. But with real control.
Increasing sales in a healthy way also involves validating participation well and protecting the campaign. TPH Marketing combines a human team and technology to review tickets, detect duplications, control fraud and ensure that the promotion is executed with traceability and rigor.
Ticket validation
OCR and assisted review to verify product, date, amount and establishment.
Duplication control
Detection of repeated tickets, cloned data or multiple participation attempts.
Anti-fraud
Business rules, scoring and automatic blocking of suspicious patterns.
Manual review
Specialized equipment for extreme cases where technology requires human judgment.
Dashboard and statuses
Consolidated view of the status of each participation, in real time, for brand and operation.
Traceability of participation
Complete history of each user, ticket and incentive, ready for auditing and reporting.
When you want to sell more, you need to see better what is happening
Sentra allows you to control participations, tickets, statuses, incentives and KPIs in real time so that the brand has visibility into the performance of the promotion and can better understand what is working and where the value is.
The difference between launching a promo and designing a growth lever
The value of TPH is not just in activating a promotion. It is about building a solution capable of influencing real purchases, with controlled execution and well-defined commercial logic. Promotion is not considered as an isolated action, but as a tool to move business.
Promotion as a business lever
- Sales-oriented approach from design
- Mechanics aligned with product and category
- Incentives with real business logic
- Proprietary technology and robust validation
- Actionable reporting and ongoing optimization
- Comprehensive end-to-end execution
- More control over business impact
Isolated visibility action
- More focus on visibility than on results
- Less coherence between mechanics and incentive
- Less operational control and validation
- Limited or fragmented traceability
- Poor learning for future campaigns
- Risk of fraud or undetected cost overruns
- Difficulty scaling what works
What does your brand gain when a promotion is designed to sell more?
More conversion
More rotation
More ability to activate purchase
More control over the investment
More visibility of the result
More promotional efficiency
More learning for future campaigns
More ability to scale what works
A business-oriented promotional approach
TPH Marketing works with brands that need campaigns capable of influencing real sales, not just visibility. The combination of strategy, technology, validation and execution allows the promotion to be taken to a much more commercial and measurable terrain.
What brands often ask us about sales promotions
If you're going to invest in a promotion, make sure it shows up in sales too
We design campaigns designed to activate purchases, improve conversion and give the brand a clear reading of the commercial impact of the action.