Trade marketing with store-level control
We activate distributed promotions in pharmacies, stores and retail networks with a structure that connects brand, point of sale and end consumer. Each store has local control of its activity and the brand maintains global visibility, traceability and decision-making capacity.
Many channel actions lose effectiveness because the point of sale has no visibility or real involvement
In many channel promotions, the brand activates the campaign but the store barely has control, tracking or motivation over what happens at its own point of sale. This weakens local involvement, makes tracking difficult, reduces learning and causes the promotion to lose part of its commercial potential.
Little visibility per store
The brand activates the campaign but the point of sale doesn't see what's happening in its own activity.
Low point-of-sale involvement
Without information or prominence, the store doesn't become a real driver of the promotion.
Scarce local traceability
It's difficult to know which stores perform better, which fall behind and why.
Campaigns difficult to optimize from channel
Without data per point of sale, the trade marketing team makes decisions blindly.
One campaign, with local control and global vision
TPH Marketing has developed a trade marketing solution in which each store is an active part of the promotion. The brand maintains global control of the campaign and each point of sale has its own area to follow its local activity. This allows better sell-out work, more channel involvement and turns the promotion into a much more operational and measurable tool.
Local control per store
Each point of sale has its own area to follow its activity and actively participate in the promotion.
Global dashboard for the brand
Complete campaign vision on a single platform, with reading by network, by store and by mechanic.
Complete campaign traceability
From store registration to prize delivery, every step is recorded and audited.
This is how we connect brand, store and end consumer
The brand activates the campaign
The promotion is launched for a defined network of stores: pharmacies, shops, distributors or channel.
Each store registers
The point of sale signs up for the program and is linked to the system with its own identity.
The consumer participates linked to the point of sale
Each participation is associated with the store where the purchase or activation originated.
The store sees its mini dashboard
Each point of sale accesses its own area with the local activity of its pharmacy, store or network.
The defined mechanic is executed
Draw, winning moment, direct gift or other dynamics adapted to the commercial objective.
TPH validates and contacts the winner
Validation, anti-fraud, communication with the winner and operational delivery coordination.
The brand accesses the global dashboard
Complete performance reading, comparison by store and traceability of the entire campaign.
Each store has its own control space
One of the most differential elements of this solution is that each store has its own area or mini dashboard, where it can see the activity linked to its point of sale and follow the promotion from a local perspective.
See their participants
List of those who have participated in the promotion associated with that point of sale.
Follow local activity
Evolution of participations, prizes and store performance in the campaign.
Local visibility of the promotion
Status of the mechanic, active communications and materials available at their point of sale.
Actively participate in the dynamic
According to the defined model, the store can manage specific actions within the promotion.
Reinforce channel involvement
A concrete tool that turns the point of sale into an active part, not just support.
The brand doesn't lose control: it gains it
While each store has local visibility, the brand has a global dashboard to follow the complete campaign performance, compare activity between stores, analyze participation and make more informed decisions.
Global participation view
Aggregate reading of the entire campaign in real time, without waiting for closure.
Store-by-store tracking
Activity and performance detail point by point across the entire network.
Compared network performance
Ranking, segments and comparisons to understand what works and where.
Clear KPI reading
Actionable indicators for trade marketing, brand and commercial management.
Traceability of mechanic, participation and prizes
Every program movement is recorded and available for audit.
Program control from a single platform
Sentra centralizes operations, reading and decision making.
The solution is not limited to one mechanic
This architecture can be applied to different promotional mechanics according to the commercial objective and the behavior to be activated in channel and end consumer. It's not a mechanic itself: it's an advanced way to activate channel promotions.
Draw per store
Draws linked to the point of sale to distribute prizes among those who participate in each location.
Winning moment
Instant mechanic that rewards at specific moments of the campaign, with store-level reading.
Direct gift
Immediate delivery for purchase or participation, with point-of-sale traceability.
Winning code
Unique codes associated with product or ticket, with centralized validation and local reporting.
Cashback
Total or partial refund when it fits the campaign structure and sell-out objective.
Accumulation or hybrid dynamics
Combined mechanics that reward repeated purchase or specific consumer behaviors.
Other mechanics compatible with Sentra
The architecture is flexible and adapts to the promotional format that best fits the business.
One campaign can motivate both consumer and point of sale
The solution allows rewarding the end consumer for participating or buying, and can also incorporate incentives for the store for achieving objectives, volume, involvement or promotional performance. This multiplies the campaign's activation capacity and better aligns all channel actors.
Prize for end consumer
Incentive designed to activate trial, purchase, recurrence or brand connection.
Incentive for store by objective
Reward to the point of sale for volume, involvement, acquisition or KPI achievement.
Dual dynamic: sell out and local involvement
One campaign pushes the consumer to buy and the channel to push the promotion.
Born in pharmacy, but goes much further
Although this solution fits especially well in environments like pharmacy, it can also be applied to stores, specialized retail, commercial networks, distributors and any structure where it makes sense to work the promotion with store-level visibility.
Pharmacy
Distributed activation with mini dashboard per pharmacy and global dashboard for laboratory or brand.
Specialized retail
Chains and stores with technical or high-value products, where store-level tracking is key.
Proximity stores
Capillary networks where merchant involvement makes the difference in sell out.
Chains or commercial networks
Structures with many points of sale that need coordination, control and comparison.
Distributors
Programs to involve the distribution network with visibility and objectives per agent.
Other physical channels focused on sell out
Any structure where it makes sense to activate promotions with store-level visibility.
A solution designed for trade marketing and commercial performance
This architecture allows working on clear trade marketing objectives, connecting the brand with the store and giving more action capacity to the channel.
Increase sell out
Activate point-of-sale involvement
Strengthen network campaigns
Improve local promotion visibility
Reward store-level performance
Increase end consumer participation
Obtain more traceability and useful data
All control rests on a platform prepared for it
Sentra allows articulating this solution with security, traceability and real-time visibility. The platform connects consumer participation, store-level logic, local mini dashboards and the brand's global dashboard in the same promotional architecture.
Mini dashboard per store
Global brand dashboard
Real-time participation states
Validation and anti-fraud
Compatible promotional mechanics
Actionable reporting
End-to-end traceability
One QR code per store, measured scan by scan
In trade marketing, printed materials are spread across hundreds of points of sale and it is hard to know what works. With qrw.es, every poster, display or pack carries its own dynamic QR code: you see which stores activate the promotion and you can change the destination mid-campaign without reprinting.
One code per store or display
Identify which store, retail chain or area drives each entry.
Campaigns that change without reprinting
Move from sign-up to prize draw or the next phase with the same materials on the shelf.
Reports for retailers
Scans by point of sale, day and hour to present results to your retail partners.
Figures you can trust
No bots or link previews: only real people, with data hosted in the EU.
qrw.es is integrated with Sentra: scans are matched with clients, campaigns and codes, and exported alongside the rest of the promotion's reports.
Discover qrw.es- Spain→/es/promo
- Portugal→/pt/promo
- Campaign ended→Next campaign
1,284
Scans today
963
Unique visitors
Scans per hour
From data to delivery, with real control
TPH Marketing doesn't just provide technology. It also manages validation, promotional logic, operational control and contact with winners so that brand and store don't bear the complexity of the process.
Validation
Verification of each participation with defined criteria and integrated anti-fraud rules.
Participation control
Tracking of who participates, how and from which store, with complete audit.
Mechanic tracking
Live monitoring of promotion behavior and its performance per point of sale.
Winner contact
Professional and tracked communication with the prize winner, without the brand having to intervene.
Delivery or pickup coordination
Prize logistics managed by TPH, with home or store pickup options.
Full process traceability
Every step is recorded, ready for reporting, legal justification and commercial learning.
The difference between activating a channel campaign and turning the channel into an active part of the campaign
In a traditional promotion, the point of sale is usually a support. In this solution, the store is an active part of the promotional system. This improves involvement, traceability, local reading and motivation capacity.
TPH Trade Marketing with store-level control
- Local control per store
- Global dashboard for brand
- Local mini dashboards
- More channel involvement
- More traceability
- More commercial activation capacity
- More process control
Conventional channel promotion
- Less local visibility
- Lower store involvement
- More execution opacity
- Less data per point of sale
- Lower optimization capacity
A solution that generates value for brand and store
For the brand
What your brand gains with this solution
More control per store
More channel involvement
More sell-out capacity
More global visibility
More traceability
More mechanic flexibility
More value for trade marketing
A more solid and differential execution
For the store
What the point of sale gains when it's an active part of the program
More visibility over its promotion
More local involvement
Greater tracking capacity
Possibility of own incentive
More brand connection
Better promotional experience at its point of sale
If you want the channel to truly participate, give it visibility, control and a well-thought-out mechanic
We design trade marketing solutions with store-level control so the brand gains traceability and the point of sale gains involvement, all with TPH Marketing's technology and operations.